I’ve put together this acronym -GEAR – to breaks down the development process into 4 natural non-threatening steps steps that even the most “presentation shy” volunteer can understand and execute, helping generate new revenue.
G-E-A-R is a matching game.
Here’s how it works…..
When you meet a donor, imagine they are wearing a beanie with a spinning propeller-BUT-instead of the propeller there is a spinning gear. The gear is the donor’s intent and represents their desired results from their contribution. Your job, as a fundraiser, is to ask lots of thoughtful questions and get the donor to tell you what size gear they have (their desired intentions).
Then you make a perfect match with one of your many organization’s activities.
Got it?
