What is G-E-A-R?
Discover the donors desires, match them with your organization’s mission, and you have a contributor. Here’s how GEAR works.
GREET your current and potential donor like and old friend, with your warmest hello and a strong handshake.
ENGAGE by imagining your prospect has one spinning gear on top of their head (their desired results for their contribution). Imagine that the gear is spinning to fast to perceive the size.
Keep asking open ended questions until you know what the gear is like.
You have a lot of spinning gears on your side (your organization’s activities). Can you find a perfect match for the gears? When you think you have the right gear, ASK for the contribution.
Your donor will be REWARDed and satisfied. You will earn kudos for brining in a contribution and your organization will have a new contributor. Makes sense, right?
